Tuesday 8 January 2013

Weekly Media Story 13

http://www.dailymail.co.uk/sport/othersports/article-2258369/NBA-news-Sky-Sports-screen-London-Live-rest-2013-season.html

Since the Nba season started there has been no coverage in the UK until Christmas day when ESPN and the NBA agreed a deal that would allow ESPN to resume coverage in the UK. Sky sports has now got a deal to rival ESPN on the basketball provision in the UK. So now both can now broadcast the games legally.  After the UK NBA game, they can now broadcast games which the NBA decides. This game will be the first game in the UK that is viewable in 3D. Sky sports can comfortably say that they dominate the UK sport broadcasting industry with this deal.


For me as a basketball fan, I have waited for more games to come to the UK, and welcome the move with open arms as it brings me more. More games more coverage and brings me closer to the action. I think as a fan it is a positive move because it gives the UK fans much more than we were previously getting from just ESPN. As a media student I wonder other digital broadcasters can compete along with Sky in the bidding for accounts such as this one. Do the regulatory bodies that look into monopolies in media not have anything to say about Skys dominance in sports broadcasting?

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